“Wherever we want to go, we go.
That’s what a ship is, you know.
It’s not just a keel and a hull and sails;
that’s what a ship needs. Not what a ship is.
What the Black Pearl really is, is freedom.”
– Jack Sparrow
If you watch an advert for a car, particularly if it’s a 4×4, chances are you’re going to see that vehicle being driven through sun-soaked landscapes, cruising beautiful deserted roads surrounded by mountains and lakes.
Very few adverts would show that car, say, in a traffic jam, or struggling to parallel-park on a busy street.
Learning to park and navigating traffic is a bit like the underbelly of an old ship. It’s not very exciting and you might find a few slimy green things there.
The quote above is from the first and by far the best Pirates of the Caribbean film. Okay, so Jack does say this whilst drunk, and while trying to impress Keira Knightly; but I reckon it might be one of the few times where the slightly mad Jack Sparrow feels like a relatable human being. You understand why he would go to any lengths to get his ship back.
Car advertisers are trying to tap into that same part of our humanity. The beautiful landscapes are all about trying to communicate one thing: This car will take me to THOSE places. It’s going to mean adventure, it’s going to mean freedom.
Cars are the modern pirate ship, and who doesn’t want a pirate ship?
Okay, so there are drawbacks to learning to drive, mostly to do with cost (we can help you there). It can seem like a lot of time and money. It can seem simpler to stick to your trusty bicycle.
Being able to drive is like owning a key that can unlock a thousand doors. Whether it means you can take a job in a nearby city, or travel more regularly to make that long-distance relationship work, or simply get out of the house and drive somewhere else.
It also means you don’t have to carry your shopping home on your bicycle. Which is pretty much the only reason you need.
Jack Sparrow said it first. “It’s not just a keel and a hull and sails; that’s what a ship needs. Not what a ship is.”
It’s not about the driving, the road, the car. What it really is, is freedom.